The 360° Entrepreneur · Book 1

Fundaments

Before you accelerate, build the foundations.

Entrepreneurship begins with ambition, but durable businesses are built on fundamentals.

Fundaments explores the essential building blocks of entrepreneurship: the entrepreneur, the idea, the market, value proposition, positioning, strategic choices and the personal reality of turning an idea into an enterprise.

€60 · Available now

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The 360° Entrepreneur · BUILD → SCALE → REFLECT

The 360° Entrepreneur — Fundaments — book cover
Ultimately, businesses do not grow — people do.
Foreword by Serge Lamoral Entrepreneur, author & owner of BBCOPA Bakery Group

This is not just another business book. It is about the real journey — the one we all recognise but rarely describe.

What this book helps you do

  • Translate vision into structure and test it against reality.
  • Understand market, customer and value before scaling activity.
  • Make strategic choices with foresight rather than haste.
  • Build the personal foundations required to carry the business.

Who is it for?

Entrepreneurs starting their journey, founders reconsidering their foundations, and leaders who want to understand not only what they are building, but who they need to become to build it well.

Build the business. Build the entrepreneur capable of carrying it.

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Also a keynote

The thinking in this book is also delivered on stage, for executive teams, conferences and leadership programmes.

Invite Hans to speak
Fundaments · €60 Order the book